We’ve been mulling it over for months now and discussing it online to get your perspective. The question: Which is more relevant in today’s web2.0 real estate world, a large national broker or a small local broker?
At Bloodhound Blog , we tossed around the idea of what the role of a broker could and should be in today’s real estate world … at Maxsell Real Estate Brad Nix discussed the merits of a large broker versus a small one … on this blog , I asked if it mattered to you – my clients, prospective clients and colleagues – if I were with a national or boutique broker.
Plus I’ve asked long-time agents in multiple states, friends and current and past clients if it mattered to them if I were affiliated with a national broker. Asked another way: "Does the brand matter?"
The resounding answer I got was "No. What matters is the service that you provide; we don’t get anything that we can really put our finger on from the broker."
This due diligence put the wind in my sail to make a change and I’m happy to announce that we have relocated our real estate affiliation to Maxsell Real Estate .
I actually believe that a broker does matter in two ways that will directly affect my clients: One, a broker charges me money and the national compensation plans are very expensive. With a less onerous plan that a local broker can provide, I can invest more in my business (marketing / systems / personnel) which will have a positive affect on my clients and attract new ones.
Second, Maxsell understands technology. That makes two of us and my believe is that 1+1 is more than 2 in this marriage and that together we can continue to lead the way for real estate in Alpharetta, North Fulton and wherever the future may take us.
I couldn’t have said it better myself. Realtors need to take it upon themselves to build their own brand of service. Relying on large broker brands is sort of like buying a car from Ford and then saying Ford is the best auto brand. Of course you like what you bought, that’s why you bought it (and agents are the ones large brokerages are selling to, not the public). Reality is that many people do like Ford, but many don’t. The only thing that may bring them back is the personal and professional service they receive when buying and servicing their auto. (same goes for houses)
We’re proud to have you at Maxsell and I look forward to helping you deliver The Future of Real Estate. Service!
Good on ya! Bravo! And you prove the merit of building your own brand on your own dime: The transition takes away none of your web presence.
Hi Kevin,
It’s dissapointing to hear that you have left us…although you did a good job of foreshadowing with your earlier big vs small post. Wish you the best in your new endeavours. It will be interesting to hear of your progress and opinions of big vs small as you make the transition.
Regards,
Deryk
Deryk, thanks. The nice thing about you is that you actually read…so you’re not as surprised by things. I’ll see you around I’m sure.
k.
Good Luck, Kevin. We will miss you, but I will keep up with you here on your blog. Thanks for all your Tech Tips!
All the best,
Linda