maxsell_logo.jpg We’ve been mulling it over for months now and discussing it online to get your perspective.  The question:  Which is more relevant in today’s web2.0 real estate world, a large national broker or a small local broker?

At Bloodhound Blog , we tossed around the idea of what the role of a broker could and should be in today’s real estate world … at Maxsell Real Estate Brad Nix discussed the merits of a large broker versus a small one … on this blog , I asked if it mattered to you – my clients, prospective clients and colleagues – if I were with a national or boutique broker.

Plus I’ve asked long-time agents in multiple states, friends and current and past clients if it mattered to them if I were affiliated with a national broker.  Asked another way:  "Does the brand matter?"

The resounding answer I got was "No.  What matters is the service that you provide; we don’t get anything that we can really put our finger on from the broker."

This due diligence put the wind in my sail to make a change and I’m happy to announce that we have relocated our real estate affiliation to Maxsell Real Estate .

I actually believe that a broker does matter in two ways that will directly affect my clients:  One, a broker charges me money and the national compensation plans are very expensive.  With a less onerous plan that a local broker can provide, I can invest more in my business (marketing / systems / personnel) which will have a positive affect on my clients and attract new ones.

Second, Maxsell understands technology.  That makes two of us and my believe is that 1+1 is more than 2 in this marriage and that together we can continue to lead the way for real estate in Alpharetta, North Fulton and wherever the future may take us.